The Brief
We embarked on an ambitious project to revamp the digital AV screens and signage at the University of Bolton Stadium, in collaboration with Bolton Wanderers FC and TVC. This involved upgrading the stadium’s video distribution system from analog to digital, providing clearer images in the hospitality areas. Additionally, we installed new TVs throughout the venue. As part of the overall refurbishment, the light-box signage in the food courts was replaced with digital screens, allowing for easier and more affordable content updates for booths and kiosks.
Delivery
TVC Group successfully upgraded Bolton Stadium’s video distribution system and installed Mitchell & Brown TVs throughout the venue. Over 100 screens were placed in various areas, including corporate hospitality spaces. The main concourse featured digital menu boards mounted on Peerless-AV flat TV brackets. The project was completed on time, enhancing the match day experience for guests and supporters. The digital signage network went live in August 2022, coinciding with the opening of the Fan Zone. Mitchell & Brown Operations Director expressed pride in being part of this partnership, improving the experience for football fans, supporters, and hospitality guests at the stadium.
